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Fruit around the world / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323237 (ebook) :
Subject(s): DDC classification:
  • 658.84 23
Online resources: This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Fruit Around the World. In International marketing (pp. 373-374). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book