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Lehman Brothers research : an analyst decides that the market overreacted to Merck's Vioxx woes / Spencer Hutchins.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974418 (ebook) :
Subject(s): DDC classification:
  • 332.632042 23
Online resources: In September 2004, Merck announced a voluntary withdrawal of Vioxx, one of its top earning drugs, after a new study suggested that it increased the risk of heart attacks. In only a few days, Merck's share price collapsed, and nearly {dollar}25 billion in shareholder wealth was erased. This case examines the market reaction to Merck's product recall.
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Originally Published in: Hutchins, S. (2006). Lehman Brothers Research: An Analyst Decides that the Market Overreacted to Merck's Vioxx Woes. 06-014. New Haven, CT: Yale School of Management, Yale University.

In September 2004, Merck announced a voluntary withdrawal of Vioxx, one of its top earning drugs, after a new study suggested that it increased the risk of heart attacks. In only a few days, Merck's share price collapsed, and nearly {dollar}25 billion in shareholder wealth was erased. This case examines the market reaction to Merck's product recall.

Description based on online resource; title from home page (viewed on May 3, 2016).

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