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Hula Island : strategic decisions involving costs and benefits of internet advertising programs / Stephen C. Hansen, Tom Albright.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526426420 (ebook) :
Ämnen: DDK-klassifikation:
  • 657.42
Onlineresurser: Hula Island is a boutique internet shop that specializes in hand-painted glassware and Hawaiian-themed products. The company is a pure Internet shop without any brick-and-mortar stores. Internet advertising services offer Hula a variety of options, each with different pricing structures and outcomes. Management must use its resources wisely to generate sales, earnings, and cash flow. Students use their knowledge of Cost-Volume-Profit (CVP) relationships to make advertising decisions that impact short- and long-run profitability. Students then prepare cash budgets to support the timing of their advertising decisions.
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Originally Published InHansen, S., & Albright, T. (2015). Hula Island: Strategic decisions involving costs and benefits of internet advertising programs. IMA Educational Case Journal, 8(3), Article 2.

Hula Island is a boutique internet shop that specializes in hand-painted glassware and Hawaiian-themed products. The company is a pure Internet shop without any brick-and-mortar stores. Internet advertising services offer Hula a variety of options, each with different pricing structures and outcomes. Management must use its resources wisely to generate sales, earnings, and cash flow. Students use their knowledge of Cost-Volume-Profit (CVP) relationships to make advertising decisions that impact short- and long-run profitability. Students then prepare cash budgets to support the timing of their advertising decisions.

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