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Motorola, Inc. : smartphones and the Android OS / Sarah Anderson, Jennifer Gilardi, Megan Sennett, Joseph Westerhaus, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526405609 (ebook) :
Subject(s): DDC classification:
  • 338.762138456094897
Online resources: Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation. With their last success dating back to 2004, the companys future may hinge on its newest product, the Android smartphone. With the right outlook and communication, could it be the companys savior?
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Originally published: Anderson, S., Gilardi, J., Sennett, M., Westerhaus, J., & ORourke, J. S. (2010). Motorola, Inc.: Smartphones and the Android OS. 10-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation. With their last success dating back to 2004, the companys future may hinge on its newest product, the Android smartphone. With the right outlook and communication, could it be the companys savior?

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