Originally published in Fortoul Obermöller, A. (2013). Innovation failure: Losing sight of the big picture. The International Journal of Entrepreneurship and Innovation, 14(4), 301306. DOI:.

Includes bibliographical references and index.

The case of PSA Peugeot Citroëns electric passenger car is an example of an innovation perceived as a failure because of its disappointing sales volume. Yet, by limiting our assessment of the electric passenger car to a short-term perspective, we may miss out on an essential part of its value. As part of a wider innovation process, the electric passenger car project is a significant step for PSA in its expertise regarding electric vehicles.

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