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Tashas : franchising the boutique cafe experience / Peta Krost Maunder & Sean Temlett.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473963450 (ebook) :
Subject(s): DDC classification:
  • 658.8708 23
Online resources: At the beginning of 2009, Natasha Sideris, owner and founder of Tashas - a hugely popular gourmet cafe in Atholl Square, Sandton - was on the verge of a massive expansion: to open 25 franchises at upmarket centres across South Africa. This book explains how Tashas approached this daunting expansion programme.
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Originally Published in: Krost Maunder, P., & Temlett, S. (2009). Tashas: Franchising the Boutique Cafe Experience. WBS-2009-10. Johannesburg: The Case Centre, Wits Business School.

At the beginning of 2009, Natasha Sideris, owner and founder of Tashas - a hugely popular gourmet cafe in Atholl Square, Sandton - was on the verge of a massive expansion: to open 25 franchises at upmarket centres across South Africa. This book explains how Tashas approached this daunting expansion programme.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book