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Pricing ArcelorMitall steel globally : the effects of currency changes / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323244 (ebook) :
Subject(s): DDC classification:
  • 338.43669142 23
Online resources: International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Pricing ArcelorMitall Steel Globally: The Effects of Currency Changes. In International marketing (pp. 335-336). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book