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HTC Corporation : a different kind of leadership of Cher Wang / P.R. Bhatt.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351503354 (ebook) :
Subject(s): DDC classification:
  • 658.4092 23
Online resources: HTC Corporation was started as a manufacturer of personal digital assistants (PDAs) in 1997 and later shifted to manufacturing smartphones for branded handset companies and for service providers such as T-Mobile, Vodafone, Orange, Sprint, Cingular, Verizon and NTT DoCoMo as an original design manufactures (ODMs) in 2002. In 2007, HTC had taken a strategic decision to manufacture branded products and sold smartphones under its own name. The main competitors of HTC in smartphone industry were Apple, Samsung, Research in Motion (RIM), Nokia and Huawei. HTC took a number of distinct paths to drive differentiation of its products which included a superb User Interface (UI) and applications (for e-mailing, screen locking, dialing and picture taking among others) that provided a unique experience to HTC users.
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Originally Published in: Bhatt, P. R. (2013). HTC Corporation: A different kind of leadership of Cher Wang. South Asian Journal of Business and Management Cases, 2(2), 217-228. DOI: 10.1177/2277977913509177.

HTC Corporation was started as a manufacturer of personal digital assistants (PDAs) in 1997 and later shifted to manufacturing smartphones for branded handset companies and for service providers such as T-Mobile, Vodafone, Orange, Sprint, Cingular, Verizon and NTT DoCoMo as an original design manufactures (ODMs) in 2002. In 2007, HTC had taken a strategic decision to manufacture branded products and sold smartphones under its own name. The main competitors of HTC in smartphone industry were Apple, Samsung, Research in Motion (RIM), Nokia and Huawei. HTC took a number of distinct paths to drive differentiation of its products which included a superb User Interface (UI) and applications (for e-mailing, screen locking, dialing and picture taking among others) that provided a unique experience to HTC users.

Description based on online resource; title from home page (viewed on April 25, 2016).

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