Syndetics cover image
Image from Syndetics

Whole Foods Market : a CEO's public opinion at odds with a key demographic / Tahir Imtiaz, Jing Ji, Andrew Mitchell, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526404954 (ebook) :
Subject(s): DDC classification:
  • 382.4564130979493
Online resources: In August of 2009, the founder and CEO of the successful natural and organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested national health care debate that many perceived to be at odds with the companys core customers. In the midst of a slow news month, the media seized on the apparent contradiction, and many diverse interests used the ensuing attention to further their own agendas.
No physical items for this record

Originally published: Imtiaz, T., Ji, J., Mitchel, A., & ORourke, J. S. (2010). Whole Foods Market: A CEOs public opinion at odds with a key demographic. 10-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

In August of 2009, the founder and CEO of the successful natural and organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested national health care debate that many perceived to be at odds with the companys core customers. In the midst of a slow news month, the media seized on the apparent contradiction, and many diverse interests used the ensuing attention to further their own agendas.

Description based on XML content.

Licensed e-book