Syndetics omslagsbild
Bild från Syndetics

CDK digital marketing : addressing channel conflict with data analytics / Florian Zettelmeyer & Greg Merkley.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473969650 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.514 23
Onlineresurser: Four years into a five-year contract with General Motors to be the exclusive website vendor to its U.S. network of more than 4,000 dealers, CDK Digital faced a crucial contract renewal at the end of 2012. The case follows Melissa McCann, director of strategic marketing, and Chris Reed, CMO, as they prepared for a critical meeting in July 2011: a presentation to the customer relationship management (CRM) subcommittee of the Chevrolet dealer council.
Inga fysiska exemplar för denna post

Originally Published in: Zettelmeyer, F., & Merkley, C. (2014). CDK Digital Marketing: Addressing Channel Conflict with Data Analytics. 5-314-504. Evanston, IL: Kellogg School of Management, Northwestern University.

Four years into a five-year contract with General Motors to be the exclusive website vendor to its U.S. network of more than 4,000 dealers, CDK Digital faced a crucial contract renewal at the end of 2012. The case follows Melissa McCann, director of strategic marketing, and Chris Reed, CMO, as they prepared for a critical meeting in July 2011: a presentation to the customer relationship management (CRM) subcommittee of the Chevrolet dealer council.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book