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Tupelo Medical : managing price erosion / Eric T. Anderson, Daniel Abraham, Elizabeth L. Anderson & Gus Santaella.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473975361 (ebook) :
Subject(s): DDC classification:
  • 658.8 23
Online resources: Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system.
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Originally Published in: Anderson, E. T, Abraham, D., Anderson, E. L, & Santaella, G. (2013). Tupelo Medical: Managing Price Erosion. 5-412-750. Evanston, IL: Kellogg School of Management, Northwestern University.

Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system.

Description based on online resource; title from home page (viewed on May 4, 2016).

Licensed e-book