Bild från Syndetics
Tupelo Medical : managing price erosion / Eric T. Anderson, Daniel Abraham, Elizabeth L. Anderson & Gus Santaella.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473975361 (ebook) :
- 658.8 23
Onlineresurser:
Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system.
Inga fysiska exemplar för denna post
Originally Published in: Anderson, E. T, Abraham, D., Anderson, E. L, & Santaella, G. (2013). Tupelo Medical: Managing Price Erosion. 5-412-750. Evanston, IL: Kellogg School of Management, Northwestern University.
Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system.
Description based on online resource; title from home page (viewed on May 4, 2016).
Licensed e-book