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Best Buy : addressing customer concerns and privacy issues / Brian O'Connor, Christopher Owens, Patrick Richards, James O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526404312 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.84
Onlineresurser: This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for {dollar}54 million. Campbell states Best Buy lost her laptop while being serviced for repairs and tried to cover up its disappearance for more than five months. Additionally, Best Buy failed to address her concerns about identity theft when she acknowledged that years worth of tax returns were still on the missing laptop. The company must now decide how it will manage its image in response to this allegation and devise a communication strategy to further address customer concerns and privacy issues.
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Originally published in OConnor, B., Owens, C., Richards, P., & ORourke, J. S. (2009). Best Buy: Addressing customer concerns and privacy issues. 09-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for {dollar}54 million. Campbell states Best Buy lost her laptop while being serviced for repairs and tried to cover up its disappearance for more than five months. Additionally, Best Buy failed to address her concerns about identity theft when she acknowledged that years worth of tax returns were still on the missing laptop. The company must now decide how it will manage its image in response to this allegation and devise a communication strategy to further address customer concerns and privacy issues.

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