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TiVo segmentation analysis / Moran Cerf.

Av: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473996663 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.802
Onlineresurser: ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVos marketing strategy.
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Originally published in Cerf, M. (2016). TiVo Segmentation Analysis. 5-414-753. Evanston, IL: Kellogg School of Management, Northwestern University.

ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVos marketing strategy.

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