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Musical segmentation / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506322711 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Musical Segmentation. In International marketing (pp. 115-116). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book