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M-Pesa and mobile money in Kenya : pricing for success / Sarit Markovich & Charlotte Snyder.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970816 (ebook) :
Subject(s): DDC classification:
  • 658.816 23
Online resources: The Kenyan government's announcement of a new 10% tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-Pesa, which controlled around 80% of the cash transfer market. In response to the new tax, Safaricom, the mobile communications market leader, announced a 10% price increase. This case presents the structure Safaricom established in order to develop a mobile money transfer service in Kenya.
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Originally Published in: Markovich, S., & Snyder, C. (2013). M-Pesa and Mobile Money in Kenya: Pricing for Success. 5-213-250. Evanston, IL: Kellogg School of Management, Northwestern University.

The Kenyan government's announcement of a new 10% tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-Pesa, which controlled around 80% of the cash transfer market. In response to the new tax, Safaricom, the mobile communications market leader, announced a 10% price increase. This case presents the structure Safaricom established in order to develop a mobile money transfer service in Kenya.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book