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J.C. Penney Company, Inc. : search engine optimization and JCPenney.com / Sean Costello, Patrick Ryan, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526403841 (ebook) :
Ämnen: DDK-klassifikation:
  • 025.04
Onlineresurser: A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com. Google reacts by burying JCPenney's search ranking as JCPenney denies any knowledge of foul play. Millions will read the The New York Times article detailing the controversy as JCPenney must determine how to protect its reputation and minimize any impact on internet sales.
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Originally published in Costello, S., Ryan, P., & ORourke, J. S. (2011). J. C. Penney Company, Inc.: Search engine optimization and JCPenney.com. 11-10. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com. Google reacts by burying JCPenney's search ranking as JCPenney denies any knowledge of foul play. Millions will read the The New York Times article detailing the controversy as JCPenney must determine how to protect its reputation and minimize any impact on internet sales.

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