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Taco Bell thanks you for suing them / William Rick Crandall, John A. Parnell & John E. Spillan.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323992 (ebook) :
Subject(s): DDC classification:
  • 659.2964795 23
Online resources: This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain.
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Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). Taco Bell Thanks You for Suing Them. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 218-221). Los Angeles: SAGE Publications, Inc. ISBN: 9781412991681.

This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book