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Sandy Shores Cottages : a new marketing plan for a new owner / Sean M. Hennessey.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473937574 (ebook) :
Subject(s): DDC classification:
  • 658.8 23
Online resources: Sherry Noonan, a senior business student, was wondering whether she should make an offer to purchase Sandy Shores Cottages, a 2.4- acre property consisting of 19 rental units. The cottage property was located on Route 6 in the heart of Cavendish, a very popular tourist destination on Prince Edward Island, Canada. Before deciding whether to purchase the business, Sherry must carefully consider the marketing approach used by the current owners of the business, evaluate the strengths and weaknesses of the business, and consider areas for improvement. This analysis would then allow her to develop a new marketing strategy, and estimate future sales.
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Sherry Noonan, a senior business student, was wondering whether she should make an offer to purchase Sandy Shores Cottages, a 2.4- acre property consisting of 19 rental units. The cottage property was located on Route 6 in the heart of Cavendish, a very popular tourist destination on Prince Edward Island, Canada. Before deciding whether to purchase the business, Sherry must carefully consider the marketing approach used by the current owners of the business, evaluate the strengths and weaknesses of the business, and consider areas for improvement. This analysis would then allow her to develop a new marketing strategy, and estimate future sales.

Description based on online resource; title from home page (viewed on April 22, 2016).

Licensed e-book