Syndetics omslagsbild
Bild från Syndetics

BMW : the development of social media policy / Michael Grodecki, John Kearney, Caitlin Sikes, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526403933 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.476292
Onlineresurser: Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.
Inga fysiska exemplar för denna post

Originally published: Grodecki, M., Kearney, J., Sikes, C., & ORourke, J. S. (2011). BMW: The development of social media policy. 11-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.

Description based on XML content.

Licensed e-book