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Creation, management and succession of a small firm / Dinesh Kumar Likhi.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351503460 (ebook) :
Subject(s): DDC classification:
  • 658.022 23
Online resources: A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced certain challenges in terms of resource constraints in the beginning, conflict of competencies in growth phase and succession issue in maturity phase. The case examines nature of the opportunity, in which the entrepreneur assembles and displays his resources to meet the opportunity and his own values and behaviour.
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Originally Published in: Likhi, D. K. (2012). Creation, management and succession of a small firm. South Asian Journal of Business and Management Cases, 1(1), 59-70. DOI: 10.1177/227797791200100107.

A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced certain challenges in terms of resource constraints in the beginning, conflict of competencies in growth phase and succession issue in maturity phase. The case examines nature of the opportunity, in which the entrepreneur assembles and displays his resources to meet the opportunity and his own values and behaviour.

Description based on online resource; title from home page (viewed on April 22, 2016).

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