Syndetics omslagsbild
Bild från Syndetics

Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit / Homa Bahrami, Stuart Evans.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526410832 (ebook) :
Ämnen: DDK-klassifikation:
  • 658
Onlineresurser: The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives.
Inga fysiska exemplar för denna post

Originally published: Bahrami, H., & Evans, S. (2016). Flexibility at Genentech: Developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives.

Description based on XML content.

Licensed e-book