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Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit / Homa Bahrami, Stuart Evans.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526410832 (ebook) :
Subject(s): DDC classification:
  • 658
Online resources: The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives.
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Originally published: Bahrami, H., & Evans, S. (2016). Flexibility at Genentech: Developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives.

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