Syndetics omslagsbild
Bild från Syndetics

Starbucks Coffee Company : a new logo for new markets / Meredith Locasto, Gabrielle Triplette, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526404039 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.827
Onlineresurser: Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo created to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have failed and experienced lost revenues in the process. Additionally, Starbucks faces more intense competition and possible negative reactions from the public. Management must first decide if it will go forward with its new logo and if so, how to plan the roll out and sell it to the market and its customers.
Inga fysiska exemplar för denna post

Originally published in Lacasto, M., Triplette, G., & ORourke, J. S. (2011). Starbucks Coffee Company: A new logo for new markets. 11-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo created to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have failed and experienced lost revenues in the process. Additionally, Starbucks faces more intense competition and possible negative reactions from the public. Management must first decide if it will go forward with its new logo and if so, how to plan the roll out and sell it to the market and its customers.

Description based on XML content.

Licensed e-book