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Organizational culture and constructions of the customer / Mats Alvesson.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473942998 (ebook) :
Subject(s): DDC classification:
  • 658.8342 23
Online resources: The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
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Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd ed., pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586.

The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book