Organizational culture and constructions of the customer / Mats Alvesson.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473942998 (ebook) :
- 658.8342 23
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Originally Published in: Alvesson, M. (2012). Organizational Culture and Constructions of the Customer: A Case Study. In Understanding organizational culture (2nd ed., pp. 94-97). London: SAGE Publications Ltd. ISBN: 9780857025586.
The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book