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After innovation : protecting intellectual property during production : Canica Design Inc. / Prescott C. Ensign, Andrew Lanney.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473995956 (ebook) :
Subject(s): DDC classification:
  • 346.048
Online resources: This case looks over the shoulders of Alden Rattew, Executive Vice-President of Canica Design Inc, as he manages unique pressures and expectations. Balancing a hectic promotional trade show schedule, leading an innovative corporate culture and an ultra-lean workforce, Alden is tasked with developing and executing a manufacturing strategy that safeguards intellectual property and will satisfy the companys board of directors at the next months meeting. Guiding Canicas most promising new product to market while preserving its intellectual property occupies Aldens full attention.
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Originally published: Ensign, P., & Lanney, A. (2008) After Innovation: Protecting Intellectual Property During Production Canica Design Inc. The International Journal of Entrepreneurship and Innovation, 9(4), 269274 DOI:.

Includes bibliographical references and index.

This case looks over the shoulders of Alden Rattew, Executive Vice-President of Canica Design Inc, as he manages unique pressures and expectations. Balancing a hectic promotional trade show schedule, leading an innovative corporate culture and an ultra-lean workforce, Alden is tasked with developing and executing a manufacturing strategy that safeguards intellectual property and will satisfy the companys board of directors at the next months meeting. Guiding Canicas most promising new product to market while preserving its intellectual property occupies Aldens full attention.

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