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CavinKare Private Limited. B, Vision and strategy / R. Srinivasan.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351507659 (ebook) :
Other title:
  • Vision and strategy
Subject(s): DDC classification:
  • 658.4012 23
Online resources: Case B on CavinKare describes the incredible vision the organization has set for itself. This case is set at a time when the company had achieved significant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the firm's capabilities, and evolves strategic challenges facing the company, including sustaining high growth, expanding the product focus to men's range of products and investment in the service business.
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Originally Published in: Srinivasan, R. (2011). CavinKare Private Limited (B): Vision and Strategy. Asian Journal of Management Cases, 8(1), 41-60. DOI: 10.1177/097282011000800105.

Case B on CavinKare describes the incredible vision the organization has set for itself. This case is set at a time when the company had achieved significant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the firm's capabilities, and evolves strategic challenges facing the company, including sustaining high growth, expanding the product focus to men's range of products and investment in the service business.

Description based on online resource; title from home page (viewed on May 4, 2016).

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