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Herman Miller : preserving and leveraging culture in a strategic shift / Charles Euchner.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473972605 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4 23
Onlineresurser: Approaching his tenth anniversary as CEO of Herman Miller (NASDAQ: MLHR), Brian Walker found himself in a pensive frame of mind, reflecting on what had been accomplished during his tenure and on the future challenges ahead. It was the end of 2014, two and a half years since Walker had announced a major strategic initiative that he called 'Shift.' The strategy would take the furniture company far from its roots in rural West Michigan, expand its product line, and develop more direct connections to consumers. Walker knew he was steward to a storied company with a distinctive place in corporate history. This case study discusses this topic.
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Originally Published in: Euchner, C. (2014). Herman Miller: Preserving and Leveraging Culture in a Strategic Shift (revised 09/09/2015). 14-020. New Haven, CT: Yale School of Management, Yale University.

Approaching his tenth anniversary as CEO of Herman Miller (NASDAQ: MLHR), Brian Walker found himself in a pensive frame of mind, reflecting on what had been accomplished during his tenure and on the future challenges ahead. It was the end of 2014, two and a half years since Walker had announced a major strategic initiative that he called 'Shift.' The strategy would take the furniture company far from its roots in rural West Michigan, expand its product line, and develop more direct connections to consumers. Walker knew he was steward to a storied company with a distinctive place in corporate history. This case study discusses this topic.

Description based on online resource; title from home page (viewed on May 3, 2016).

Licensed e-book