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DaimerChrysler v. AM General : who owns the seven-slot grille? / Allan Huebner, Landon McLeod, Peter Roman, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407030 (ebook) :
Subject(s): DDC classification:
  • 338.476292220975
Online resources: With 1,500 AM General jobs on the line in South Bend, Indiana, a federal In February of 2002, makes a decision that favors the company and production of the Hummer H2 even though AM General has been accused of copying the grille design of DaimlerChryslers legendary Jeep vehicles. AM General has won the battle, and will not sustain some {dollar}1 billion in financial loss. However, Daimler Chrysler may still pursue the trademark lawsuit, originally filed in February of 2001. What steps should AM General take next? How should it manage its relationship with Am General, and its communications with various stakeholders?
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Originally published: Huebner, A., McLeod, L., Roman, P., & ORourke, J. S. (2002). DaimlerChrysler v. AM General: Who owns the seven-slot grille? 02-07. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

With 1,500 AM General jobs on the line in South Bend, Indiana, a federal In February of 2002, makes a decision that favors the company and production of the Hummer H2 even though AM General has been accused of copying the grille design of DaimlerChryslers legendary Jeep vehicles. AM General has won the battle, and will not sustain some {dollar}1 billion in financial loss. However, Daimler Chrysler may still pursue the trademark lawsuit, originally filed in February of 2001. What steps should AM General take next? How should it manage its relationship with Am General, and its communications with various stakeholders?

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