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RentYourFashion.com (C) / Sanjeev Tripathi.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473993013 (ebook) :
Subject(s): DDC classification:
  • 338.47677009415
Online resources: Vishal, the owner of Fashion Destination, felt that there was an opportunity in the rental of clothing and accessories. He assigned the task of market research to Wright & Company. Once the company came on board they had a discussion with Vishal and came up with a detailed research plan. The first phase was an exploratory phase where the consultants studied the business models of similar businesses, did interviews with experts in related fields, and had a series of in-depth interviews with potential customers.
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Originally published: Tripathi, S. (2014). RentYourFashion.com (C). MAR0463(C). Ahmedabad: Indian Institute of Management, Ahmedabad.

Vishal, the owner of Fashion Destination, felt that there was an opportunity in the rental of clothing and accessories. He assigned the task of market research to Wright & Company. Once the company came on board they had a discussion with Vishal and came up with a detailed research plan. The first phase was an exploratory phase where the consultants studied the business models of similar businesses, did interviews with experts in related fields, and had a series of in-depth interviews with potential customers.

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