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Sapient : defining success was both the challenge and the opportunity / Andrea Nagy, Jaan Elias & Joel Podolny.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974135 (ebook) :
Subject(s): DDC classification:
  • 650.1 23
Online resources: Although Sapient was categorized as a marketing, business, and technology consulting company, employees insisted that they never sold consulting or provided mere deliverables. Instead, Sapient promised "client success" and to this end had articulated a model with three principles that the company perceived as central to its value proposition. For Sapient, 'client success' was not a rhetorical gesture or a marketing slogan but a philosophy that permeated the way the company approached every client. Maintaining a client focus was one of the core values that the co-founders of Sapient, Jerry Greenberg and Stuart Moore, articulated soon after they started their technology consulting company in 1990.
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Originally Published in: Nagy, A., Elias, J., & Podolny, J. (2007). Sapient: Defining Success Was Both the Challenge and the Opportunity. 06-017. New Haven, CT: Yale School of Management, Yale University.

Although Sapient was categorized as a marketing, business, and technology consulting company, employees insisted that they never sold consulting or provided mere deliverables. Instead, Sapient promised "client success" and to this end had articulated a model with three principles that the company perceived as central to its value proposition. For Sapient, 'client success' was not a rhetorical gesture or a marketing slogan but a philosophy that permeated the way the company approached every client. Maintaining a client focus was one of the core values that the co-founders of Sapient, Jerry Greenberg and Stuart Moore, articulated soon after they started their technology consulting company in 1990.

Description based on online resource; title from home page (viewed on May 3, 2016).

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