Polaroid / Richard N. Foster.
Material type:
TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781526407443 (ebook) :
- 779.092
Originally published: Foster, R. N. (2008). Polaroid. 08-037. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://vol09.cases.som.yale.edu/polaroid.
When Sir Laurence Olivier appeared in American television commercials advertising the wonders of the SX-70 camera, it seemed that the Polaroid Corporation was invincible. Although technical problems with the camera had recently caused the company's market capitalization to fall, Polaroid was a strong organization that had weathered many storms.
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