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Polaroid / Richard N. Foster.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407443 (ebook) :
Subject(s): DDC classification:
  • 779.092
Online resources: When Sir Laurence Olivier appeared in American television commercials advertising the wonders of the SX-70 camera, it seemed that the Polaroid Corporation was invincible. Although technical problems with the camera had recently caused the company's market capitalization to fall, Polaroid was a strong organization that had weathered many storms.
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Originally published: Foster, R. N. (2008). Polaroid. 08-037. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://vol09.cases.som.yale.edu/polaroid.

When Sir Laurence Olivier appeared in American television commercials advertising the wonders of the SX-70 camera, it seemed that the Polaroid Corporation was invincible. Although technical problems with the camera had recently caused the company's market capitalization to fall, Polaroid was a strong organization that had weathered many storms.

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