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Broken out and bust : Ayub Khan Clothing Ltd / Naveed Yasin.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351508359 (ebook) :
Subject(s): DDC classification:
  • 338.04089 23
Online resources: This case focuses on the strategic concepts of motivation, resources and the notion of 'breakout' which is a common strategic growth strategy associated with ethnic entrepreneurship. The breakout strategy encourages small ethnic businesses, which typically operate in ethnic enclaves serving their co-ethnic populations, to modify their strategy and alternatively target their indigenous population. In doing so, this case relates to the owner of Ayub Khan Clothng Limited being advised by a business support agency to relocate his business from an ethnic enclave of Manchester to the city centre of Manchester to target a wider range of native customers. Although academic literature encourages ethnic businesses to break out into the mainstream market, little work has been done in considering the implications on practice for ethnic-owned businesses.
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Originally Published in: Yasin, N. (2013). Broken Out and Bust: Ayub Khan Clothing Ltd. Asian Journal of Management Cases, 10(1), 7-14. DOI: 10.1177/0972820112471254.

This case focuses on the strategic concepts of motivation, resources and the notion of 'breakout' which is a common strategic growth strategy associated with ethnic entrepreneurship. The breakout strategy encourages small ethnic businesses, which typically operate in ethnic enclaves serving their co-ethnic populations, to modify their strategy and alternatively target their indigenous population. In doing so, this case relates to the owner of Ayub Khan Clothng Limited being advised by a business support agency to relocate his business from an ethnic enclave of Manchester to the city centre of Manchester to target a wider range of native customers. Although academic literature encourages ethnic businesses to break out into the mainstream market, little work has been done in considering the implications on practice for ethnic-owned businesses.

Description based on online resource; title from home page (viewed on May 3, 2016).

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