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Bel Brand : the laughing cow challenge / Derek Rucker & David Dubois.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473968882 (ebook) :
Subject(s): DDC classification:
  • 658.827 23
Online resources: This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.
No physical items for this record

Originally Published in: Rucker, D., & Dubois, D. (2012). Bel Brand: The Laughing Cow Challenge. 5-311-505. Evanston, IL: Kellogg School of Management at Northwestern University.

This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book