The Wrigley saga / Ian Chaston.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473939219 (ebook) :
- 658.4012 23
Originally Published in: Chaston, I. (2010). The Wrigley Saga. In Entrepreneurial management in small firms (pp. 188-189). London: SAGE Publications Ltd. ISBN: 9781848600256.
As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book