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The Wrigley saga / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473939219 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.
Inga fysiska exemplar för denna post

Originally Published in: Chaston, I. (2010). The Wrigley Saga. In Entrepreneurial management in small firms (pp. 188-189). London: SAGE Publications Ltd. ISBN: 9781848600256.

As entrepreneurial businesses grow, it is often necessary for their strategies to change. This case study considers the example of Wrigley Company in its growth from a small family business to a large subsidiary of Mars Inc.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book