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The Boeing Company : delays in the launch of the 787 Dreamliner / Justin F. Adair, Rory M. Tipton, John P. Marshall, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526406118 (ebook) :
Subject(s): DDC classification:
  • 629.1333404220688
Online resources: This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.
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Originally published: Adiar, J. F., Tipton, R. M., Marshall, J. P., & ORourke, J. S. (2008). The Boeing Company: Delays in the launch of the 787 Dreamliner. 08-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.

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