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The browser war / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473938786 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and Microsoft's Internet browsers in the 1990s.
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Originally Published in: Chaston, I. (2010). The Browser War. In Entrepreneurial management in small firms (pp. 80-81). London: SAGE Publications Ltd. ISBN: 9781848600256.

Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and Microsoft's Internet browsers in the 1990s.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book