The COFCO Group / F. Warren McFarlan, Xiaoming Zheng & Ziqian Zhao.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473962286 (ebook) :
- 658.162 23
Originally Published in: McFarlan, F. W., Zheng, X., & Zhao, Z. (2013). The COFCO Group. 9-913-341. Beijing: Tsinghua SEM China Business Case Center.
The melamine-tainted baby formula scandal in 2008 led to a crisis across China's dairy industry and struck China dairy giant Mengniu heavily. The company stock took a nosedive; shares mortgaged to Morgan Stanley were greatly devalued, creating a large margin call. Consequently, a capital shortfall arose as well as the risk of being taken over by a foreign firm. Additionally, in February 2009, Mengniu was hit by the OMP scandal, jeopardizing Mengniu's most profitable products. This case study discusses this topic.
Description based on online resource; title from home page (viewed on April 27, 2016).
Licensed e-book