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The COFCO Group / F. Warren McFarlan, Xiaoming Zheng & Ziqian Zhao.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473962286 (ebook) :
Subject(s): DDC classification:
  • 658.162 23
Online resources: The melamine-tainted baby formula scandal in 2008 led to a crisis across China's dairy industry and struck China dairy giant Mengniu heavily. The company stock took a nosedive; shares mortgaged to Morgan Stanley were greatly devalued, creating a large margin call. Consequently, a capital shortfall arose as well as the risk of being taken over by a foreign firm. Additionally, in February 2009, Mengniu was hit by the OMP scandal, jeopardizing Mengniu's most profitable products. This case study discusses this topic.
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Originally Published in: McFarlan, F. W., Zheng, X., & Zhao, Z. (2013). The COFCO Group. 9-913-341. Beijing: Tsinghua SEM China Business Case Center.

The melamine-tainted baby formula scandal in 2008 led to a crisis across China's dairy industry and struck China dairy giant Mengniu heavily. The company stock took a nosedive; shares mortgaged to Morgan Stanley were greatly devalued, creating a large margin call. Consequently, a capital shortfall arose as well as the risk of being taken over by a foreign firm. Additionally, in February 2009, Mengniu was hit by the OMP scandal, jeopardizing Mengniu's most profitable products. This case study discusses this topic.

Description based on online resource; title from home page (viewed on April 27, 2016).

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