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Mobile phone marketing / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323183 (ebook) :
Subject(s): DDC classification:
  • 659.1938453 23
Online resources: There is ever-increasing competition in the international mobile phone market. Therefore, in order to be successful, mobile phone companies must come up with creative new marketing and advertising campaigns. This case study follows one such success story, in the form of the Nokia N8 campaign in the Philippines.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Mobile Phone Marketing. In International marketing (p. 479). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

There is ever-increasing competition in the international mobile phone market. Therefore, in order to be successful, mobile phone companies must come up with creative new marketing and advertising campaigns. This case study follows one such success story, in the form of the Nokia N8 campaign in the Philippines.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book