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Alcoa & the auto industry / Jean Rosenthal, Brad Gentry, Todd Cort, Jennifer Oldham Rogan & Jaan Elias.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473977563 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.8342 23
Onlineresurser: Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry?
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Originally Published in: Rosenthal, J., Gentry, B., Cort, T., Oldham Rogan, J., & Elias, J. (2014). Alcoa & the Auto Industry. New Haven, CT: Yale School of Management, Yale University. Retrieved from http://vol11.cases.som.yale.edu/alcoa-auto-industry.

Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry?

Description based on online resource; title from home page (viewed on May 4, 2016).

Licensed e-book