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Return of the grassy knoll : consumer behavior and the music industry / Paul G. Barretta.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473972698 (ebook) :
Subject(s): DDC classification:
  • 658.8342 23
Online resources: The Grassy Knoll is a music project with a small but strong cult following that was inactive for over ten years. Its founder, Nolan Green, decided to mark the 20th anniversary of the band's first studio release with a new album in 2015. The new album was produced entirely by Green, using money that was raised through crowdfunding in addition to his own personal funds. The result was an album that included collaborations with well-known artists and appealed to new and old fans. This case uses the example of The Grassy Knoll in order to illustrate the music industry's huge changes during recent years.
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The Grassy Knoll is a music project with a small but strong cult following that was inactive for over ten years. Its founder, Nolan Green, decided to mark the 20th anniversary of the band's first studio release with a new album in 2015. The new album was produced entirely by Green, using money that was raised through crowdfunding in addition to his own personal funds. The result was an album that included collaborations with well-known artists and appealed to new and old fans. This case uses the example of The Grassy Knoll in order to illustrate the music industry's huge changes during recent years.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book