Syndetics cover image
Image from Syndetics

Google's new strategy in China : principled philosophy or business savvy? / Ryan Hayes, Greg Trezise, Neil Walther, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526405616 (ebook) :
Subject(s): DDC classification:
  • 025.04
Online resources: On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese governments demands for limited censorship of Internet searches on its Google.cn portal and that it may withdraw from the Chinese market entirely. Has Google reversed its corporate position following its controversial 2006 entry into the country? How do Googles actions reconcile with its corporate motto, "Dont Be Evil?" What are the implications for Googles future profitability?
No physical items for this record

Originally published: Hayes, R., Trezise, G., Walther, N., & ORourke, J. S. (2010). Googles new strategy in China: Principled philosophy or business savvy? 10-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese governments demands for limited censorship of Internet searches on its Google.cn portal and that it may withdraw from the Chinese market entirely. Has Google reversed its corporate position following its controversial 2006 entry into the country? How do Googles actions reconcile with its corporate motto, "Dont Be Evil?" What are the implications for Googles future profitability?

Description based on XML content.

Licensed e-book