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Entrepreneurial sales strategies : Namaste Laboratories pursues new markets for hair care products / Cheryl Mayberry-McKissack & Tracey Robinson-English.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473970243 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.81 23
Onlineresurser: The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable {dollar}80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. Soft Sheen was ultimately sold to hair care giant L'Oreal for over {dollar}100 million. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. This case study discusses this topic.
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Originally Published in: Mayberry-McKissack, C., & Robinson-English, T. (2010). Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products. 5-310-505. Evanston, IL: Kellogg School of Management, Northwestern University.

The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable {dollar}80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. Soft Sheen was ultimately sold to hair care giant L'Oreal for over {dollar}100 million. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. This case study discusses this topic.

Description based on online resource; title from home page (viewed on April 28, 2016).

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