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Videodisc meets VCR / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473938779 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.5038 23
Onlineresurser: This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.
Inga fysiska exemplar för denna post

Originally Published in: Chaston, I. (2010). Videodisc Meets VCR. In Entrepreneurial management in small firms (p. 78). London: SAGE Publications Ltd. ISBN: 9781848600256.

This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book