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Videodisc meets VCR / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938779 (ebook) :
Subject(s): DDC classification:
  • 658.5038 23
Online resources: This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.
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Originally Published in: Chaston, I. (2010). Videodisc Meets VCR. In Entrepreneurial management in small firms (p. 78). London: SAGE Publications Ltd. ISBN: 9781848600256.

This case study investigates the situation where an existing dominant product concept prevents the potential for new product development. In this instance, this inability to see the opportunity for new products is also based on the incorrect market forecasts produced by industry experts.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book