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The stem cell account / Craig E. Johnson.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506325095 (ebook) :
Subject(s): DDC classification:
  • 658.408 23
Online resources: This case study focuses on Tim O'Shannon, the owner of a public relations agency in the Midwest of the United States. He is approached by the Stem Cell Research Alliance to lobby on a bill to fund stem cell research. As stem cell research is a highly controversial issue with various ethical implications, Tim is uncertain whether to accept the account. He decides to open up the decision to his employees, to assess the overall company opinion.
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Originally Published in: Johnson, C. E. (2011). The Stem Cell Account. In Organizational ethics: A practical approach (2nd ed., p. 140). Los Angeles: SAGE Publications, Inc. ISBN: 9781412987967.

This case study focuses on Tim O'Shannon, the owner of a public relations agency in the Midwest of the United States. He is approached by the Stem Cell Research Alliance to lobby on a bill to fund stem cell research. As stem cell research is a highly controversial issue with various ethical implications, Tim is uncertain whether to accept the account. He decides to open up the decision to his employees, to assess the overall company opinion.

Description based on online resource; title from home page (viewed on April 29, 2016).

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