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Entrepreneurs held hostage : hang-ups at TravelHangar.com / Prescott C. Ensign, Anthony A. Woods.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473995819 (ebook) :
Ämnen: DDK-klassifikation:
  • 004.67
Onlineresurser:
This case addresses how students might actually proceed in starting their own Internet company. It is inevitable that many students will currently be thinking about their big idea that will reshape the Internet. A story from this business area is easy to relate to for most students, and discussion flows readily. The case revolves around the two founders issues with their business as they move further away from the university setting. When the venture was created, they did all the work, including sales. As they moved on to careers, they found students to replace them on the sales front. As they slowly moved out of the day-to-day workings of the enterprise, a problem arose with their new key sales person he was doing all the work and only getting a portion of the returns.
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Originally published in Ensign, P., & Woods, A. (2014). Entrepreneurs held hostage: Hang-ups at TravelHangar.com. The International Journal of Entrepreneurship and Innovation, 15(1), 5157. DOI:.

Includes bibliographical references and index.

This case addresses how students might actually proceed in starting their own Internet company. It is inevitable that many students will currently be thinking about their big idea that will reshape the Internet. A story from this business area is easy to relate to for most students, and discussion flows readily. The case revolves around the two founders issues with their business as they move further away from the university setting. When the venture was created, they did all the work, including sales. As they moved on to careers, they found students to replace them on the sales front. As they slowly moved out of the day-to-day workings of the enterprise, a problem arose with their new key sales person he was doing all the work and only getting a portion of the returns.

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