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Pagewell 2.0 : using customer research for product development / Mohanbir Sawhney & Pallavi Goodman.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970847 (ebook) :
Subject(s): DDC classification:
  • 658.83 23
Online resources: PageWell, an e-reading platform provider, was preparing to launch PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) classes at the Kellogg School of Management. Research had shown that full-time MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. This case examines how PageWell addressed the challenge of delivering these new features.
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Originally Published in: Sawhney, M., & Goodman, P. (2014). PageWell 2.0: Using Customer Research for Product Development. 5-213-254. Evanston, IL: Kellogg School of Management, Northwestern University.

PageWell, an e-reading platform provider, was preparing to launch PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) classes at the Kellogg School of Management. Research had shown that full-time MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. This case examines how PageWell addressed the challenge of delivering these new features.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book