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Assessing the opportunity / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938748 (ebook) :
Subject(s): DDC classification:
  • 338.04 23
Online resources: This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.
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Originally Published in: Chaston, I. (2010). Assessing the Opportunity. In Entrepreneurial management in small firms (pp. 74). London: SAGE Publications Ltd. ISBN: 9781848600256.

This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book