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NASSCOM : is it time to introspect and reinvent? / D. Karthik & Rajesh S. Upadhyayula.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473975330 (ebook) :
Subject(s): DDC classification:
  • 658.403 23
Online resources: The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While the challenges do not have a short-term effect on the growing Indian IT-BPO industry, as the active industry ally, NASSCOM's new leader has to ensure long-term success of the IT-BPO industry. The case can be best used to understand the IT industry dynamics through the eyes of an exemplary trade body and also understand how a trade association in emerging economies can play an important role to fill institutional voids.
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Originally Published in: D. K., & Upadhyayula, R. (2014). NASSCOM: Is it time to introspect and reinvent? BP0368. Ahmedabad: Indian Institute of Management, Ahmedabad.

The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While the challenges do not have a short-term effect on the growing Indian IT-BPO industry, as the active industry ally, NASSCOM's new leader has to ensure long-term success of the IT-BPO industry. The case can be best used to understand the IT industry dynamics through the eyes of an exemplary trade body and also understand how a trade association in emerging economies can play an important role to fill institutional voids.

Description based on online resource; title from home page (viewed on May 4, 2016).

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