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De Beers, Ltd. : polishing up its brand image for the U.S. market (A) / Anu Davgun, Holly McDaniel, Meagan Thomas, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526406088 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.2782
Onlineresurser: In order to be permitted to enter the United States retail market, De Beers Ltd. is expected to plead guilty to a lawsuit accusing them of price fixing. While trying to present itself as the conscientious leader of an otherwise sordid, often dangerous diamond business, the company finds itself facing the daunting task of balancing an admission of guilt and the negative media attention it may draw with an unpredictable American diamond consumer.
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Originally published: Daygun, A., McDaniel, H., Thomas, M., & ORourke, J. S. (2004). De Beers Ltd.: Polishing up its brand for the U.S. market (A). 04-07 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

In order to be permitted to enter the United States retail market, De Beers Ltd. is expected to plead guilty to a lawsuit accusing them of price fixing. While trying to present itself as the conscientious leader of an otherwise sordid, often dangerous diamond business, the company finds itself facing the daunting task of balancing an admission of guilt and the negative media attention it may draw with an unpredictable American diamond consumer.

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