The Director of a geotourism enterprise, located in County Kerry, Ireland, wants to strengthen the tourist destination's competitive position. The central question that the case poses is whether leveraging the area's geological and cultural heritage, and obtaining European GeoPark certification, is a reasonable vehicle to do so. The purpose of this case is to examine the potential role of certification in helping a tourist destination attract visitors in a competitive marketplace. Since the development of new tourism products or experiences cannot be achieved without the support of the community, the case study shows the importance of engaging with local stakeholders and promoting the benefits of geotourism to all concerned. The case study is a best-practice case on bottom-up tourism development.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book