Museum XYZ, Major City, USA / Anne Cohn Donnelly.
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TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp: - text
- computer
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- 9781473992818 (ebook) :
- 069.0973
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Originally published: Cohn Donnelly, A. (2008). Museum XYZ, Major City, USA. (Revised in 15/04/2010). 5-208-256. Evanston, IL: Kellogg School of Management, Northwestern University.
Museum XYZ built a beautiful facility in a large, Midwestern city. However, after opening to much acclaim, attendance began to fall off, finances were in a shambles, and there appeared to be a leadership void. The board hired two consultants to conduct a review to pinpoint the issues. This case discusses what the consultants learned, and the teaching note discusses what the board decided to do with the information.
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